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Privacy Policy

Privacy policy for the use of our website

The protection of your data is our highest priority. Due to this we would like to inform you in accordance with the German Telemedia Act (TMG), the latest version of the Federal Data Protection Act (BDSG new) and the EU Data Protection Regulation (EU-GDPR) about the purpose, nature and extent to which personal data are processed while visiting and using our website.

Data collection when using this website

In order to minimize the extent to which personal data are collected and processed as much as possible, we refrain in accordance with the EU GDPR largely from collecting and storing personal data and completely from the use of cookies and external analysis tools such as Google Analytics. Hence, you can visit our website without providing any personal information. However, for operational reasons and safety-related analyses to avoid and evaluate any system errors and/or “cyberattacks” on our website, so-called “server logs” are, according to the legal basis for data processing in the EU GDPR, automatically stored in our system for a week. They include your IP address, the address of the referrer as well as the date and time of access. In addition to that, the browser type and -version, the names of requested web pages/files and the amount of sent data are transmitted. This information is not used for any other purpose and is completely deleted after 90 days. In addition, backups of all logs are stored up to 3 months.

TLS encryption

This site offers for security reasons TLS encryption (Transport Layer Security). An encrypted connection is indicated by the browser’s address bar beginning with https:// and the lock icon in the browser bar.

Cookie Policy

What are cookies?
Most websites record small amounts of information about your activity on the site. This information is in the form of a small text file and is known as a cookie, which is stored on your computer. Cookies are used by web developers to help users navigate their websites efficiently and perform certain functions. Due to their core role of enhancing and enabling usability or site processes, disabling cookies may prevent users from using certain websites.

Cookies are created when a user’s browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Cookies can’t harm your computer. Find out more at https://www.aboutcookies.org/.

Why do we use cookies?
Cookies let us provide you with a seamless, secure experience while using our website. They are also a useful tool to help us to understand your usage history so that we can optimize your experience.

The following types of cookies are used on our website:
Strictly necessary cookies
These are cookies that are strictly necessary for the operation of a website. Without these cookies, this website won’t work properly. Accordingly, we are not asking you for your specific consent for those cookies. For all other cookies your informed consent is required.

Session cookies
Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Functionality Cookies
These are cookies which are set up to improve the functionality of the website. They allow our website to remember choices you make (such as your language or the region you are in) and to provide enhanced, more personal features. These cookies can remember changes you have made to text size, fonts and other parts of web pages you can customise. Using Functional cookies, therefore, may allow us to serve you content tailored to your interests.

Performance cookies
These cookies collect information about how you use our website, for example which pages you go to most often and if you get an error message. These cookies are used to improve how our website works.

Analytics Cookies
These cookies help us learn how our site performs in different locations. We use cookies to understand and improve our services and features. See also third party cookies.

What third-party cookies do we use?
We use Google Analytics and LinkedIn to make sure you get the most out of our site.  These sites may also place cookies on your device. We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. Find out more about the Google’s tracking cookies here: https://support.google.com/ads/answer/2662922?hl=en.

The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. Find out more about the LinkedIn tag here: https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-overview?lang=en.

Please read our partners’ privacy policies (linked below) to ensure that you’re comfortable with how they use cookies. We’ve also provided links to opt out of their services, if you’d like.
Google Analytics
Google Analytics Opt-Out
LinkedIn
LinkedIn Opt-Out(Visitors)
LinkedIn Opt-Out(Members)

What should you do if you don’t want cookies to be set?
If you prefer, you may choose to block some or all cookies, or even to delete cookies that have already been set; but you should be aware that you might lose some functions of the website. If you want to restrict or block the cookies that are set by our site, or any other site, you can do so through your browser settings. The ‘Help’ function in your browser should explain how. To opt-out of third-parties collecting any data regarding your interaction on our Site, please refer to their websites for further information. For more information on managing cookies, please visit https://www.aboutcookies.org/.

Google Tag Manager
In addition to Cookies, this website uses the “Google Tag Manager” service. The Tag Manager is a tool for the management of so-called tags, which are used for tracking in online marketing, e.g. it allows for the counting of downloads of documents made available on the website.
The Tag Manager itself does not process any personal data, since it is purely for the administration of other services – e.g. Google Analytics etc.
For more information about the Tag Manager, please visit the Google Analytics Tag Manager privacy policy athttps://www.google.com/analytics/tag-manager/use-policy/

Changes to the privacy policy

We reserve the right to amend this privacy policy. The current privacy policy version for the use of our website is always accessible on our homepage.